Goodtruebeautiful

Earth Day +Greenwashing

Its crazy, driving through LAs Freeways + Highways you see 1000s of cars. People seem to live in the car ,as it is nearly impossible to walk.
On the other hand there are Hybrid cars on every corner. Last week was earthday and all windows are full of green items. Every magazine + every shopping center is stuffed with green commercials.
But our dreams did not come true. What seemed to be LOHAS paradise is mainly a bunch of greenwashing. Everyone jumps on the bandwagon and all the big guys /companys behave as if they could save the world alone.
We asked for organic cotton at famous Fred Segal on Melrose Avenue and looked exactly at the so called green shirt at Banana Republic which is one of the biggest national chains.Look at the PR which is big in the shopwindow.We found one simple tanktop and as we looked how this was made, we found only 5% organic cotton. This shop had at least 300 articles and only one small tanktop had 5% of organic cotton wow.

Day 1 Ventura California

 

As most of my readers are from English speaking countrys i will write this series in english.

Arrived in Ventura CA after a long flight. Got our Prius Hybrid at the car rental and moved towards Ventura California near Los Angeles.Ventura is the home of our Distribution partner Stewart+Brown. Karen and Howard picked us up at the Hotel and we went to S+Bs headquarter near the beaches of Ventura. Surf and swim are just 200 m away and i would find it hard to work near such a beautiful beach.

Inspiration for next Summer+ Designer Karen Stewart.

Ventura Beaches

Ventura is also the home of famous outdoor company Patagonia which we will visit this afternoon.
Stay tuned

   

Ethical Fashion in den USA

Unsere Freunde in den USA sind ja sozusagen die Vorreiter in Sachen Lohas. Der Begriff wurde natürlich von amerikanischen Marketingstrategen geprägt.
Ich bin ab Samstag eine Woche im Mutterland der LOHAS unterwegs und werde mich einmal in Sachen Ethical Fashion umschauen.

Ich bin gespannt.

KarmaKonsum 2008 - Öko-Lifestyle Marketingkonferenz

am 30. Mai werde ich als einer von neun Experten auf der
2. deutschen Marketingkonferenz für den neuen Öko-Lifestyle
und LOHAS in Frankfurt referieren.

Bei der Veranstaltung geht es um die Chancen, welche die
Zielgruppe der neuen Ökos für Unternehmen bietet.

Schwerpunkte sind: Werte, Konsum-, Freizeit- und Mediennutzungs-
verhalten der LOHAS, nachhaltige Kommunikation und erfolgreiche
LOHAS-Produkte.

Mein Thema wird sein:
Ästhetik & Design: Warum (Öko-)Mode cool sein muss

Ich dachte mir, die Themen der Konferenz würde Sie auch
interessieren und möchte Sie hiermit herzlich einladen.

Mehr Informationen zu der Veranstaltung:
http://www.karmakonsum.de/konferenz

Mit herzlichen Grüßen
Christoph Dahn